IBPAP | About Us

Who We Are

The IT and Business Process Association of the Philippines is the primary industry association and advocacy group of the country’s agile, dynamic, and resilient IT and Business Process Management (IT-BPM) sector.

With over 400 member companies and six partner associations—the Animation Council of the Philippines, Inc. (ACPI), Global In-House Center Council (GICC) Philippines, Contact Center Association of the Philippines (CCAP), Game Developers Association of the Philippines (GDAP), Healthcare Information Management Association of the Philippines (HIMAP), and the Philippine Software Industry Association (PSIA)—IBPAP represents the collective interests of the IT-BPM sector.

IBPAP is dedicated to fostering the growth and resilience of the Philippine IT-BPM industry through key strategic pillars:

Talent Development – Ensuring a future-ready workforce through training, reskilling, and upskilling initiatives in collaboration with the academe and industry stakeholders.
Policy & Regulatory Advocacy – Driving industry-friendly policies by working closely with government agencies, legislators, and regulators to create an enabling business environment.
Digital Transformation & Innovation – Encouraging the adoption of emerging technologies such as AI, automation, and cloud computing to enhance industry capabilities.
Country Competitiveness – Strengthening the Philippines’ global position as a premier IT-BPM destination through strategic insights, market intelligence, and capacity-building programs.
Sustainability & Inclusive Growth – Promoting ESG initiatives and expanding industry benefits beyond Metro Manila, ensuring sustainable and inclusive sector expansion.
Investor Assistance – Providing end-to-end support for investors, including policy briefings, market insights, and connections with key decision-makers to facilitate seamless market entry and expansion.
Networking & Business Development – Offering collaboration, knowledge-sharing, and industry engagement platforms to drive business growth and strategic partnerships.

Mission and Vision

MISSION

To enable the key stakeholders in working cohesively to strengthen our industry in uplifting the lives of the Filipinos

VISION

To be the thought leader for our industry and the benchmark for all industry associations throughout the world.

IBPAP Core Values

Love for Country - Our love for the Filipino people inspires our work everyday

Integrity - We do what is right and make things better

Partnership and Teamwork - We value partnerships and teamwork by collaborating effectively

Heart for Service - Passion to serve

Since 2004, IBPAP has led the Philippine IT-BPM Industry’s growth through multiple initiatives

2004-2006

BPAP was founded
Four partner associations (ACPI, CCAP, HIMOAP, and PSIA) became part of BPAP
Co-developed IT-BPM courses with TESDA

2007-2009

GDAP became the 5th partner association to join BPAP
The 2010-2015 Philippine IT-BPM Roadmap was launched
Next Wave Cities Program was launched
The Philippine was recognized as the Offshore Destination of the Year at the National Outsourcing Association (NOA) Awards
First International Outsourcing Summit was held

2010 -2014

BPAP was renamed to IBPAP
The Philippines overtook India as the world’s largest and preferred destination for customer relations management
GICC became the 6th partner association to join IBPAP
Service Management Program (SMP) was approved by Commission on Higher Education (CHED) and was rolled-out in 17 state universities and colleges
Manila took over Mumbai’s spot as world’s 2nd outsourcing industry in the 2024 Tholons Top Outsourcing Destinations

2015-2019

The 2016-2022 Philippine IT-BPM Roadmap was launched
SMP was recognized as the 2017 People Program of the Year by the Philippine Management Association of the Philippines (PMAP)
The Next Wave Cities program was rebranded digitalcitiesPH, coinciding with the launch of its portal and playbook
Career portal itstartshere.ph and the Industry-Academe playbook were launched
The very first Industry Awareness Fair was held in Manila with over 3,000 participants
Philippines ranked 5th in the Top 50 Digital Nations; Manila, Cebu, and Davao placed in the Top 100 Super Cities in the 2019 Tholons Services Globalization Index

2020-2024

The 2023-2028 Philippine IT-BPM Roadmap was launched
The Philippine Skills Framework for the IT-BPM industry was launched

Our Advocacies

Policy Shaping

Build long-term partnerships with the government through shaping and influencing public policies that develop a healthy business ecosystem and, promote the country’s relevance and competitiveness.

Talent Development

Enable the industry to pivot to high-value services by attracting, engaging and retaining skilled and qualified workforce that advocate for lifelong

learning.

Country Branding

Position the Philippines as a premier and preferred destination for digitally-enabled services in the global IT and business process management industry.

Innovation

Be at the forefront of digital transformation leading the industry in adapting to emerging technologies and in developing cutting-edge innovations.

Board of Trustee

Corporate Secretary, IBPAP Managing Director, Nisce Mamuric Guinto Rivera & Alcantara Law Offices

The IBPAP Leaders

Jack Madrid

President and CEO

Jack is at the helm of ensuring that the Philippines is able to reinforce its position as a prime investment destination for IT-BPM services. He oversees all industry- led programs while reinforcing partnerships with the government and academe, as well as the company leadership of other stakeholders.

Celeste Ilagan

Chief Operating Officer

Celeste has oversight of all government-related initiatives and is responsible for championing the Philippine IT-BPM sector during key discussions with policy makers and regulatory officers. She ensures that IBPAP consistently leads and stays ahead of legislative and regulatory changes that impact the industry, and proposes enabling policies that strengthen the country's competitiveness.

Jeanette Carrillo

Executive Director for External Affairs and Investor Relations

Jeanette leads and directs IBPAP's efforts in building and strengthening relations with industry and government stakeholders. She also drives membership initiatives and works with investors in identifying growth opportunities for the IT-BPM industry.

Frankie Antolin

Executive Director for Talent Development

Frankie provides direction for IBPAP's talent attraction and upskilling and reskilling initiatives. She also leads the team in strengthening the industry-academe partnerships to support the requirements of the IT-BPM sector.

Jopat Lelay

Executive Director for Roadmap and Shared Services Delivery

Jopat leads the strategic development and implementation of the Philippine IT-BPM Roadmap and various IBPAP initiatives. He also manages IBPAP's Project Management Office.